Super User

Website URL:

BSY Associates Inc. Marks 45 Years as Premier Marketing Communications Firm Specializing in Logistics, World Trade and Transportation Industry

Some 45 years ago, Barbara Spector Yeninas, a woman literally floating around in what was truly a man's world-ocean shipping-took a risk. Seeking a short-term step on her career path from maritime journalist, she established BSY Associates Inc., a woman-owned public relations agency at a time when females were rarely seen on the waterfront.

BSYA started as a PR and advertising agency, quickly expanding into industry event planning, association management, crisis communications and design. Today, BSYA embraces the disciplines of branding and integrated marketing communications to deliver business results that continue to exceed expectations for clients throughout the world.

An award-winning enterprise, BSY Associates Inc. is reportedly the agency with the longest continuous global history of covering what is now called logistics, world trade and transportation and a legacy of longevity with a stellar list of clients.

Community Chest's Women's Leadership Luncheon

This is a worthy event that I attend and wanted to share with you:

Trailblazing and Emerging Leaders Honored at The Community Chest's Women's Leadership Luncheon

(Eastern Bergen County, NJ; June 3, 2019) 

Women leaders from a range of disciplines were honored and recognized at The Community Chest's second annual Women's Leadership Luncheon and Scholarship Presentation, “Toasting the Elizabeths: Celebrating Women Leaders in Bergen County".  The leadership ceremony was held at The Elisabeth Morrow School in Englewood, New Jersey on May 16 and honored women leaders of the past and present and emerging ones.

The luncheon remembered three trailblazing women leaders in history from eastern Bergen County:  Elizabeth Cutter Morrow, the founding board chair of The Community Chest during the Great Depression, who lived in Englewood; Elisabeth Morrow Morgan, the founder of The Elisabeth Morrow School, who grew up in Englewood; and Elizabeth Cady Stanton, a leader in the suffragette movement and a Tenafly, New Jersey resident. 

Dr. Shelly Wimpfheimer, executive director of The Community Chest, and Hanita Walia, president of The Elisabeth Morrow School board of trustees, welcomed everyone to the luncheon.  Margaret Silver, the great granddaughter of Elisabeth Cutter Morrow, provided a special greeting and discussed her family's involvement in the field of education as teachers.  Musicians from The Elisabeth Morrow School performed a special violin concert.

100+ Girls Attend STEM Summit at NJIT

Liza Negron Sutowski, Counsel, Exxon Mobil Corporation, presented the keynote address to the 1st Annual STEM Summit for high school girls held April 9, 2016 at NJIT, Newark. Opening remarks by co-sponsors Jacqueline L. Cusack, Ed.D, Executive Director, Center for Pre-College Programs at NJIT and Judy Chapman, Founder of Garden State Woman Education Foundation welcomed the girls to the event. Charlotte Gillis handled registration and on-site planning for the college.

A panel of executive women in STEM careers was moderated by JoAnn Dixon, Secretary of the Garden State Woman Education Foundation. Panelists were Gloria A. Bachmann, M.D., Director of Women’s Health Institute, Robert Wood Johnson Medical School; Marcia Firenze, CEO of Case Medical; Amy Eskilson, President/CEO of Inrad Optics.

The Interactive Activity and Networking was organized by Levelle Burr-Alexander, Ph.D, Senior Director for Curriculum and Program Development, Center for Pre College Programs.

After lunch a panel of women in STEM careers shared their career paths. Participating were Adasayo Sansui, Insight Analyst/Varick Media Management; Faith and Hope Zimmerman, Founders/Owners ZIMARCH; Candace Lynch/Inrad Optics; Loraine Hutcher, President/MarTech Systems

Jack Killion, trustee of the Garden State Woman Foundation, was moderator of a panel of current NJIT students who shared their personal stories with the attendees. Participating were Joshua Abraham, Suah Yekeh, Nikeita Tomlinson, Crystal Gould, Tiaja Harley.

The one day learning opportunities for high school girls is in its fourth year coordinated by the Garden State Woman Education Foundation. Additional information about future events can be learned by contacting Judy Chapman

Teenager Challenges the Status Quo

While visiting relatives in India, Ibanca Anand had a life altering experience. As Ibanca worked on her laptop one day, a young woman her age asked her what she was doing. As she tried to explain, she realized that this young woman who worked as a domestic had never received an education.

Ibanca decided to make a difference; she came home and created a non-profit organization 501(c) 3 which she named Suhanee. The mission of Suhanee is to provide young girls in rural parts of India with the opportunity to acquire an education. Its motive is to break the social barrier between men and women and assist females in their community. Suhanee helps young girls to build the power, mindset and determination needed to live up to their potential and show the world that when it comes to gender and one's abilities, there really is no difference.

Coordinating through IIMPACT – a non-governmental agency –Ibanca is sponsoring a learning center in a village one hour from New Deli. Here, at the Suhanee Learning Center, girls K-5 have the opportunity to obtain an education.

At a recent fundraising event at the Barnes & Noble in North Brunswick, young dance students (ages 5 – 7) performed traditional Indian dances in full costume. Mahmuda Choudhury, a recent Rutgers graduate born in Bangladesh, shared her story with the audience. The theme of the event "Give Her a Voice" was to raise awareness about the lack of opportunity for many women throughout the world. Letters of gratitude from students at theSuhanee Learning Center were read.

To learn more about Suhanee's mission and how you can help, visit

Featured Stories

Our Mission:  Garden State Woman launched in 1998 as an exciting, trusted, multimedia resource for New Jersey women business owners, professionals and corporate leaders motivated and seeking to thrive and improve in all areas of their personal and professional lives and to make a difference in the lives of others.